Aware Recovery Care Announces New Chief Financial Officer

We are pleased to announce that we have appointed George Merhi as the company’s new Chief Financial Officer (CFO).

As CFO, Merhi will work closely with our CEO, Brian Holzer, MD, to oversee and scale the company’s financial operations during a period of significant growth as Aware brings its in-home addiction treatment model to new markets nationwide.

Merhi brings more than 30 years of financial leadership experience in both public and private corporations spanning a variety of industries, including health care. Most recently, he was CFO of Excel Physical Therapy, where he oversaw finance while helping the company grow from 13 to 25 locations and serving as an integral part of an exit transaction with a strategic partner.

In previous roles, Merhi was CFO at Lakeview Health, a provider and manager of behavioral health care, primarily in the space of addiction and recovery. Prior to that, he was CFO at IvyRehab Physical Therapy, where he helped grow the business from 5 to 55 locations before the company successfully exited to a private equity partner.

“With his broad experience in health care and a reputation for unwavering accuracy, credibility, and integrity, George Merhi is a perfect fit to lead our corporate finance function,” said Holzer. “I’m delighted to welcome him to the Aware Recovery Care team, where I know he’ll have an immediate and positive impact on our financial operations and strategic planning as we continue our growth into new markets, helping to heal more individuals, families and communities touched by addiction.”

“I’m honored and energized to bring my financial leadership experience to a company that is so deeply committed to its mission of empowering people and making lasting recovery possible,” said Merhi. “With its in-home addiction treatment model, Aware Recovery Care has a revolutionary approach, and I couldn’t be more excited to help the company scale and grow while realizing its compassionate and paradigm-shifting vision.”

To learn more about Aware Recovery Care or to contact a member of our care team, visit .